PlayD Supplies NAVER with Customized AI Advertising Solution

[Financial News] PlayD, an affiliate of Soop, is expanding its AI marketing business by supplying NAVER with an artificial intelligence (AI)-based advertising operations solution.
The solution analyzes advertising data and automatically suggests ways to improve campaign performance, such as adjusting keyword bids and registering new creatives, thereby enhancing advertisers' operational efficiency.
PlayD announced on the 8th that it had developed and provided 'Ad Insight,' an AI-based advertising solution, in cooperation with NAVER. Ad Insight is an advertising operations solution developed specifically for the NAVER environment, based on PlayD's AI-integrated advertising platform, 'Allit.' 
The solution's flagship 'Recommendations' service uses AI to analyze advertising data and automatically suggests ways to improve performance based on campaign objectives, including clicks, conversions and sales. It recommends actions such as adjusting keyword bids and registering new ad creatives and negative keywords. The service helps NAVER diagnose the advertising operations of numerous small and midsize advertisers and manage their campaigns.
Along with supplying the solution, PlayD is providing implementation support, including on-site training and user guides. The company plans to develop additional features and further enhance the service based on actual operational data and user feedback.
Jo Myeong-jin, PlayD's CEO, said, "We will continue to expand opportunities to provide AI solutions optimized for the business environments of diverse clients. Beyond advertising operations, we will continue to identify new business opportunities as an AI marketing partner that supports companies' tangible growth."

[email protected] Choi Hye-rim Reporter