Citizens to Choose New Name for Incheon Museum Park...Second Preference Survey Runs Through the 20th

【Financial News Incheon = Han Gap-su】 Incheon Metropolitan City Government is gathering public input to select the official name of the provisionally named Incheon Museum Park, which is scheduled to open in 2028.
Incheon Metropolitan City Government announced on the 8th that it will conduct the second public preference survey on the name of the provisionally named Incheon Museum Park online and offline through the 20th.
The survey was organized to gauge public preferences for name candidates narrowed down through the first brand perception survey held in July and an expert review.
The three leading candidates selected through expert focus group interviews (FGIs) are “Incheon Museum Park,” “Museum Port Incheon,” and “Incheon Museum+.”
“Incheon Museum Park” received high marks for intuitively conveying the nature of a space combining an art museum, a museum, and a park. “Museum Port Incheon” was recognized for reflecting Incheon’s identity as a port city and its role in cultural exchange, while “Incheon Museum+” was praised for symbolizing a multifaceted and expanded cultural experience.
The survey asks not only about an integrated name for the complex cultural and arts space, but also for opinions on the individual names of the newly built art museum and the Incheon Metropolitan City Museum, which will be expanded and relocated. The city government plans to develop a brand so that the names of the integrated space and individual facilities work in harmony.
The provisionally named Incheon Museum Park will be a large-scale complex cultural and arts space featuring a new art museum, the expanded and relocated Incheon Metropolitan City Museum, and an art park. Incheon Metropolitan City Government is pursuing an integrated name and brand so that citizens can recognize and easily use the art museum, museum, and park as a single cultural space.
In the first brand perception survey conducted in July, Incheon Metropolitan City Government gathered citizens’ expectations for the new complex cultural and arts space, as well as their views on the future direction of art museums and museums. Based on the results, the city government reviewed examples of cultural facilities in Korea and abroad and narrowed down the name candidates by incorporating public suggestions.
On the 5th of last month, the city government held an FGI attended by experts in art and museum operations, visual design, and branding to evaluate the candidate names. The process produced the top three names from among eight candidates.
Public participation in the naming process is taking place online and offline simultaneously. The online survey is available through the Incheon Metropolitan City Government website and a QR code, while the offline survey is being conducted at cultural and arts institutions and major event venues. In particular, the survey is also being held at the 2026 Incheon Metropolitan City Museum Pre-Project, allowing citizens to share their views in person.
Incheon Metropolitan City Government plans to use the survey results, together with the first brand perception survey and expert opinions, as key material for selecting the final name. After a naming committee meeting, it will prepare Korean and English name proposals and hold a public hearing on October 30 to unveil the proposed names and the direction of the brand design.
Jeong Gyeong-won, head of the city’s Cultural Infrastructure Division, said, “We will carefully incorporate the views of citizens and experts to create a name and brand that represent Incheon and are easy for everyone to remember.”
[email protected] Han Gap-su Reporter