LF Dunst Successfully Holds Its First Fashion Show at Seoul Fashion Week

[Financial News] Life in Future (LF) subsidiary CTdots’ casual brand Dunst held its first fashion show.
According to LF on the 8th, Dunst unveiled approximately 50 looks representing its 2026 fall/winter (FW) season at the Seoul Fashion Week runway held at Lotte World Mall in Jamsil, Seoul, on the 5th.
The event venue was set up in an outdoor space frequented by citizens. Dunst presented everyday styles that become part of the urban landscape on a stage where the clothing, models, audience and city blended together. It created an “open runway” by making some seats available to the general public and allowing citizens to watch the show naturally.
Interest in the fashion show continued online. Its content surpassed 4.6 million cumulative views and received approximately 180,000 likes.
Dunst began in 2019 as an in-house venture project at LF and is expanding into global markets. It collaborates with around 100 global retailers across more than 30 countries, including the United States, Europe, Japan and China.
A Dunst representative said, “Rather than producing separate garments for the runway, we restyled a collection that is actually on sale to bring Dunst’s vision of ‘fashion connected to everyday life’ to the show.”
[email protected] Kang Myeong-yeon Reporter