MapleStory Campaign Named Brand of the Year

[Financial News] Nexon’s MapleStory online and offline campaign “Maple Attack! with Lotte” won the campaign category at the “2026 Brand of the Year Awards,” organized by the Korea Consumer Forum. Nexon is focusing on expanding the user experience by pursuing various events that combine MapleStory intellectual property (IP) with other offerings.
“Maple Attack! with Lotte” was a large-scale online and offline event held with Lotte Group from March through June to celebrate the 23rd anniversary of the MapleStory service.
The event took place throughout Seoul’s Jamsil area, including Lotte World Adventure, Lotte World Tower, Lotte World Mall and Seokchon Lake.
In March, Nexon held “MapleStory × Lotte World,” a seasonal festival that transformed the entire Lotte World Adventure complex with MapleStory intellectual property (IP).
In April, Nexon officially opened Maple Island, a permanent space spanning approximately 600 pyeong in the outdoor Magic Island area and decorated with MapleStory IP. It operated four attractions, a gift shop and food and beverage outlets. On April 29, the 23rd anniversary of the MapleStory service, Nexon held “Happy Maple Day in Lotte World,” a commemorative event for which it rented Lotte World Adventure for the entire day.
From May to June, Nexon operated the “Maple Attack Special Exhibition,” which filled the Jamsil area with MapleStory monsters.
Meanwhile, Nexon is holding the fall collaboration “MapleStory in Lotte World Busan” at Lotte World Adventure Busan through November 22.
[email protected] Jang Min-kwon Reporter