Nexen Tire Supplies Three Original-Equipment Tire Models for Eighth-Generation All-New Hyundai Elantra

[Financial News] Nexen Tire said on the 7th that it will supply original-equipment tires (OE) for Hyundai Motor’s fully redesigned All-New Hyundai Elantra.
According to Nexen Tire, the eighth-generation Elantra will be fitted sequentially with three products: N'PRIZ S, N'BLUE S and N'FERA Primus.
Nexen Tire has adopted a strategy of supplying different products according to the climate and road conditions in the regions where the Elantra is sold. In South Korea and North America, where seasonal changes are pronounced, the 16- and 18-inch versions of N'PRIZ S will be used first. The product features 3D kerf technology, which creates fine grooves to help the tire grip the road closely even on snowy surfaces, providing stable handling and braking performance in winter. Its variable-pitch block design disperses driving noise to improve quietness, while a special compound enhances both fuel efficiency and wear resistance.
The 16-inch N'BLUE S will be supplied to Europe, where demand for summer tires is high. The product optimizes grooves that contact the road and adds fine sipes that quickly evacuate water, ensuring stable braking and steering performance on wet surfaces. It has already been fitted as original equipment on several vehicle models in Europe, earning recognition for its quality.
In the Middle East, where long-distance driving is common in hot conditions, the 16-inch N'BLUE S and 18-inch N'FERA Primus will be supplied together. N'BLUE S lowers rolling resistance to improve fuel efficiency, while N'FERA Primus is designed with enhanced wear performance to deliver stable durability during long-distance driving.
Nexen Tire currently has a broad portfolio of original-equipment tires, ranging from global premium brands such as Porsche, Mercedes-Benz, Bayerische Motoren Werke AG (BMW) and Audi to high-volume models that account for a large share of sales in their respective regions. The company plans to continue expanding its partnerships with global automakers through supply strategies tailored to each vehicle model and market.
A Nexen Tire representative said, "Supplying tires for the new Elantra has enabled us to expand our points of contact with drivers in diverse markets at home and abroad." The representative added, "We will continue expanding our partnerships with global automakers by supplying products tailored to the characteristics of each market."
[email protected] Kim Dong-chan Reporter