Amorepacific Group Chairman Seok Young-bae: "Pursuing Global Markets with 'New Beauty' That Changes Customers' Daily Lives"

[Financial News] Amorepacific Group Chairman Seok Young-bae emphasized, "Let us swiftly carry out the tasks required by the times and lead new products, routines, and culture that will change customers' daily lives."
According to Amorepacific Group on the 7th, Chairman Seok said at the group's 81st anniversary ceremony held at its Seoul Yongsan headquarters on the 4th, "Let us build a company that presents a new standard of beauty to customers around the world." He emphasized global growth through the realization of 'New Beauty.'
Chairman Seok stated, "The forces that have driven Amorepacific Corporation's 81-year history are a customer-centered approach and a pioneering spirit." He added, "Reading customers' changes before anyone else, pioneering new areas, and creating a beauty culture that has never existed before are the path to the 'New Beauty' we pursue." He continued, "As interest in K-culture has grown, competition has intensified and the pace of change has accelerated." He also said, "We will swiftly carry out the tasks required by the times and lead new products, routines, and culture that will change customers' daily lives."
Last year, marking its 80th anniversary, Amorepacific Corporation announced the 'Create New Beauty' vision and presented five strategic priorities: developing key global markets, strengthening integrated beauty solutions, developing anti-aging products based on biotechnology, pursuing agile organizational innovation, and transitioning work processes through artificial intelligence (AI).
This year, the company is pursuing three initiatives to realize New Beauty: accelerating its push into global markets, creating beauty encompassing both inner and outer well-being, and innovating its ways of working. It is also placing greater emphasis on its vision of 'Holistic Longevity,' expanding beyond skincare into haircare and wellness as a whole.
Founded on September 5, 1945, Amorepacific Corporation has demonstrated transformational leadership at major turning points, guided by its founding principle of "contributing to humanity through beauty and health." The company is accelerating efforts to realize its vision, aiming to generate 15 trillion won in revenue by 2035 and become a leading global beauty and wellness company.
Chairman Seok added, "We must read customers' changes before anyone else, act quickly, and see our efforts through with persistence." He continued, "With the customer-centered approach and pioneering spirit we have upheld for 81 years, we will create our own 'New Beauty' and move vigorously toward the world."
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