Curry Leader Ottogi to Launch Turmeric-Based Health Functional Food Brand ‘Haru Ganghwang’

[Financial News] Ottogi, a leading curry maker, has expanded into the health functional food market by launching Haru Ganghwang, a new brand that uses turmeric, a key curry ingredient.
According to industry sources on the 7th, Ottogi launched the Haru Ganghwang brand, which allows consumers to enjoy turmeric easily and in various ways in their daily lives, and released a new TV commercial.
The Haru Ganghwang brand was designed to make turmeric, a familiar key curry ingredient, easy to consume or use in a variety of dishes according to consumers’ preferences and lifestyles. Its product lineup consists of three items: Baekse Ganghwang Hwan, Lemon Ginger Shot and turmeric powder.
Ottogi also selected Dr. Kim So-hyung, a doctor of Korean medicine, as the brand model and will begin airing a new TV commercial on major broadcast channels that day. Dr. Kim previously served as a model for Ottogi curry commercials from 2002 to 2009.
The new commercial carries the core message, “Because health is a daily habit, Ottogi Haru Ganghwang.” It focuses on presenting Haru Ganghwang as a health habit that consumers can practice consistently through various scenes from everyday life.
Ottogi previously ran TV commercials for Baekse Ganghwang Hwan starting in October 2024 to raise awareness of the product. The company plans to expand consumer engagement by introducing a diverse range of products centered on the Haru Ganghwang brand.
An Ottogi official said, “Haru Ganghwang is a brand that proposes ways to enjoy turmeric more diversely and conveniently, tailored to consumers’ lifestyles.”



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