"Help me choose a Chuseok gift for my parents"—Gmarket offers personalized product recommendations through ChatGPT

[Financial News] Gmarket is introducing a service that allows users to browse and receive product recommendations on the generative artificial intelligence (AI) platform ChatGPT.
According to industry sources on the 6th, Gmarket will launch the Gmarket ChatGPT Plugin, which allows users to find products through conversations within ChatGPT and proceed to purchase. Users can access the service by logging into ChatGPT, selecting Plugins from the menu on the left, searching for Gmarket in the search bar, and linking the service.
The Gmarket ChatGPT Plugin enables customers to find products without directly visiting the Gmarket app or website. Even without knowing the exact product name or search term, users can enter their purchase purpose, circumstances, budget, intended recipient, and preferred conditions conversationally to receive recommendations that match their needs.
The service also creates new opportunities for sellers to showcase their products. Products can be presented to customers through an AI channel in addition to existing portals and shopping platforms. Because customers provide specific purchase purposes and requirements, Gmarket expects to connect consumer shopping needs with products for sale more precisely.
Gmarket is the first among major domestic open-market platforms to offer direct product search and recommendation services within ChatGPT. The strategy is to expand AI into a new shopping channel in line with the trend of generative AI being used not only for basic searches and information gathering but also for product discovery and purchase decisions.
Gmarket expects to address a broad range of shopping needs by leveraging the strengths of an open-market platform with products across various categories, including digital products and home appliances, fashion and beauty, groceries and food, and living and leisure.
Gmarket plans to improve the accuracy of its product recommendations based on customers’ usage patterns and continuously expand the products and categories covered.
A Gmarket representative said, "As the starting point for online shopping expands from search boxes to conversations with AI, we aim to provide customers with an easier and more convenient product-search experience." The representative added, "Because ChatGPT recommends Gmarket’s diverse products in a highly personalized way, it will be able to offer a new shopping experience."

[email protected] Jang Yu-ha Reporter