Hyundai Engineering and Construction Opens Hillstate Pop-Up Store in Seongsu-dong in Collaboration with 29CM

[Financial News] Hyundai Engineering and Construction is opening a pop-up store in Seongsu-dong, Seoul, to mark Hillstate’s 20th anniversary and target the MZ generation.
On the 4th, Hyundai Engineering and Construction announced that it would operate a Hillstate brand pop-up store at the 29CM HOME SEONGSU First Store in collaboration with 29CM in Seongsu-dong, Seoul, from that day through the 10th.
Following Hillstate’s rebranding, Hyundai Engineering and Construction has pursued changes focused on strengthening residential services and specialized items that residents can experience firsthand.
At the pop-up store, Hyundai Engineering and Construction will promote Hillstate’s new brand identity and operate a customer experience zone, a merchandise zone, and a display zone. The company aims to highlight its corporate values and narrow the gap with the MZ generation. The pop-up store is titled “FIND MY HILLSTATE,” conveying the meaning of discovering one’s lifestyle preferences through the renewed Hillstate.
Advance visits to the pop-up store will be available through the Hillstate-exclusive app, my Hills, and social media. The initiative is intended to attract not only Hillstate residents but also the interest of the MZ generation. Winners of the advance application will receive Hillstate signature merchandise, while visitors who come without applying in advance can also receive merchandise through a raffle if they participate in an experience event. Fourteen types of brand merchandise reflecting Hillstate’s core values will also be sold in the merchandise display zone.
Hyundai Engineering and Construction carried out a rebranding in June to commemorate the 20th anniversary of Hillstate’s launch. Since then, it has been conducting a large-scale brand campaign so consumers can recognize and experience the renewed Hillstate.

[email protected] Kyung-soo Jung Reporter