Enter with Your Face and Authenticate with an NFT... NAVER to Host ‘Nef Festa’

[Financial News] NAVER is expanding the Naver Plus Membership user experience offline. The company will host a festival that combines shopping and music performances with technologies such as facial-recognition entry authentication, simple payments, and non-fungible tokens (NFTs), connecting its shopping and membership ecosystem with offline experiences.
NAVER announced on the 4th that it will host ‘Nef Festa’ for Naver Plus Membership users. The event will take place at Anderson C Seongsu from October 30 to November 1.
Nef Festa is a shopping, culture, and music event incorporating NAVER technologies ranging from reservations and entry authentication to payments and non-fungible tokens (NFTs).
NAVER has unveiled the first lineup of artists performing at Nef Festa—Silica Gel, Lucy, Zion.T, Car, the Garden, and Kwon Jin-ah—as well as the participating shopping brands. It will subsequently announce the participating brands in shopping, the partner zone, and food and beverage areas, along with the full artist lineup and special merchandise. Early ticket sales will begin at 1 p.m. on October 6, followed by general ticket sales on October 7.
Visitors can enter the venue using N Pay Face Sign. Face Sign is a deep-learning-based facial-recognition model developed by NAVER that supports rapid, walk-through authentication. NAVER explained that facial data is securely stored and managed using anti-spoofing technology and post-quantum cryptography (PQC).
The event will also feature an NFT stamp tour based on N Pay Wallet, allowing participants to keep the NFTs permanently. N Pay Wallet is a Web3 digital-asset wallet service based on NAVER IDs. It securely stores and manages digital assets such as tickets, preventing ticket forgery, tampering, and fraudulent transactions.
The festival will also offer spaces where visitors can discover and experience various brands from the beauty, lifestyle, and food sectors available on Naver Brand Store. Brands from Naver Plus Store will operate booths and provide limited-edition merchandise to all attendees.
Shim Jun-yong, a leader in NAVER’s brand experience division, said, "We will continue to present a variety of innovative events that connect NAVER’s online and offline ecosystems."
[email protected] Choi Hye-rim Reporter