Mirae-N Removes Dedicated-Device and Contract Burdens for 'Choco'

[Financial News] An edtech discount promotion is being offered to help ease the private-education expenses of households with elementary school children as the second semester begins.
Mirae-N announced on the 3rd that it will launch a promotion for its 'Choco' online learning service, which covers all elementary school subjects, offering access for 100 won in the first month and discounts on regular subscriptions.
The promotion eliminates the 'dedicated-device purchase contract,' a long-standing burden in the elementary smart-learning materials market. It also lowers the barrier to access by allowing users to study on PCs, tablets, or smartphones they already have at home.
First, Mirae-N will run the 'Early Bird Choco Special' for new members through the 20th. The first month costs 100 won, after which users can continue using the service for 28,500 won per month—25% below the regular price of 38,000 won per month—until they cancel their subscription. In addition, customers who sign up for automatic payments with Hana Card by the 30th of this month will receive a 20,000-won Naver Pay voucher along with the first-month 100-won benefit.
'Choco' is an AI-powered learning platform covering all elementary school subjects and tailored to each student's level and achievement. For the second semester, Mirae-N has further strengthened its foundational-learning content, including 'Daldal Reading' to build literacy, AI-personalized 'Daldal Math,' and 'Daldal English,' which prepares students through the middle-school curriculum. The platform also recommends essential daily lessons tailored to each student and awards 'Choco Chips' as rewards upon completion, helping students develop self-directed learning habits.
A Mirae-N official said, "We prepared these subscription benefits to reduce parents' private-education expenses at the start of the second semester and help students consistently maintain self-directed learning habits."

[email protected] Man-gi Kim Reporter