A 1.75 Million Won Red Ginseng Product Hits the Market... Cheong Kwan Jang Launches 500-Unit Limited Edition, 'The Object'

[Financial News] KGC Ginseng Corporation announced on the 4th that it had launched 'Hwangjindan Cheon Noble Line The Object (The Objet),' a 500-unit limited-edition health functional food made with Cheonsam, a premium red ginseng grade in the top 0.5%, and gold leaf.
The new product was designed for customers who value special gifts and collectibility.
The product's main ingredient is Cheonsam powder, the highest-grade red ginseng that falls within the top 0.5% under Cheong Kwan Jang's selection standards. It also contains antler velvet extract, as well as supplementary ingredients including angelica root, cornelian cherry, Rehmannia root, Phellinus mushroom, and royal jelly.
Each pill is coated with gold leaf. A separate work environment and dedicated containers were prepared for the gold-leaf application, and the entire process was carried out by hand.
The packaging was created in collaboration with toumei, a Japanese acrylic handmade art brand. toumei presents art products that combine artisans' processing techniques with design using acrylic materials. The packaging was completed as an art object that expresses nature's strength through gold leaf while embodying the brand's philosophy and artistic value.
Hwangjindan Cheon Noble Line The Object consists of 20 pills weighing 4 grams each and is priced at 1.75 million won. Consumers should take one pill once a day, either after a meal or between meals. A total of 500 units were produced, and the product is available at Cheong Kwan Jang stores in department stores nationwide.
A KGC Ginseng Corporation official said, "This product captures premium value from its ingredients to its design by combining carefully selected Cheonsam and gold leaf with art-object-style packaging." The official added, "We will continue to introduce differentiated products and services tailored to the tastes and expectations of premium customers."


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