Samsung Showcases ‘K-Style Pojangmacha’ and ‘AI Escape Room’ at IFA, Targeting Creators [IFA 2026]

【Berlin, Germany = Reporter Im Soo-bin】Samsung Electronics announced on the 4th that it had created the Samsung Creator Hub, a dedicated space for global influencers and content creators, at IFA 2026, Europe’s largest consumer electronics exhibition, being held in Berlin, Germany, through the 8th. It will also offer programs allowing visitors to experience Samsung’s AI ecosystem.
The Samsung Creator Hub is located in the IFA Palais exhibition area at Berlin Messegelände, the venue for IFA 2026. Designed around the theme “A Home That Knows Me,” it combines an experience area, studio, and lounge. The space is tailored to the sensibilities of Generation Z and digital natives, allowing visitors to intuitively experience the convenience and enjoyment Samsung AI offers in everyday life.
The Samsung Creator Hub features colorful neon signs and the atmosphere of a Korean street-food tent and snack bar. It also includes a private lounge where global creators can relax freely, as well as a streaming studio for producing and editing content.

Samsung Electronics is also presenting the Samsung AI Escape Room, which turns its connected AI devices and Samsung SmartThings automation technology into a game. Participants will complete a total of four missions, guided by Google Gemini on the Samsung Galaxy Z Fold8, which serves as a digital game master.
Participants will complete the assigned missions using Samsung Electronics’ Samsung Bespoke AI Washer, Micro RGB TV, Samsung The Frame Pro lifestyle TV, and Smart Monitor, while experiencing a range of AI features.
A Samsung OLED TV equipped with Glare-Free technology, which minimizes light reflection, has been installed outside the escape-room area so visitors can watch the escape-room activities inside in real time.
Various outdoor events will also take place, including the Beat the Bot guerrilla game, in which participants use the Family Hub refrigerator’s AI Vision technology to guess the quantities of food ingredients inside.
Separately, Samsung Electronics has operated a standalone exhibition hall at Humboldt Carré, a convention center in central Berlin, from the 2nd through the 6th under the theme “Your AI Companion in Everyday Life.” The company is holding meetings there with business-to-business (B2B) partners and major business clients.
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