[Today's Webtoon] Romance with a Mysterious Younger Man in 'Tears on a Withered Flower'

[Financial News] WEBTOON has selected 'Tears on a Withered Flower' as the second title in its relay pop-up store series featuring popular webtoon intellectual properties (IPs). The company plans to broaden its engagement with readers by operating a pop-up store that brings the work's fictional universe into the offline world.
According to industry sources on the 5th, WEBTOON is operating the 'Tae-ha's Room' pop-up store at Dopamine Station on the third floor of I'PARK Mall Yongsan in Seoul through the 22nd.
At the 'Tears on a Withered Flower' pop-up store, visitors can find 60 types of merchandise in total, including 27 new items such as acrylic stands, dolls and cushions, 25 existing popular products, and eight collected volumes. During the pop-up's run, 17 types of photo cards available exclusively at the on-site kiosks, along with various random goods at the gachapon zone, will also be sold.
Customers will receive character profile ticket benefits based on their purchase amount, and a lucky draw offering prizes will also be held.
'Tears on a Withered Flower' is a contemporary romance that has surpassed 550 million cumulative views worldwide. The story follows the romance between Na Hae-soo and Beom Tae-ha, a mysterious and dangerously charming younger man who suddenly appears in the protagonist's life.
The title ranked No. 1 in both the 2025 annual rankings and the first-half 2026 rankings on LINE Manga, WEBTOON's Japanese-language service. It also held pop-up stores in Kaohsiung, Taiwan, in January this year and in Tokyo, Japan, in May.
The first pop-up store, 'Moon Halo: Offline Guild Room,' for 'Our Guild Idol,' which ran from August 1 to 28, recorded more than 15,000 visitors in total.
WEBTOON is expanding popular IPs discovered on its platform into off-platform animations, games and merchandise. It is also focusing on strengthening a virtuous cycle in which these IPs broaden their fan bases and bring them back to the platform.
Future relay pop-up stores will feature other popular IPs, including 'The S-Ranks That I Raised' and 'Special Civil Servant.'
Building on these results, WEBTOON plans to expand the life cycle of its webtoon IPs by flexibly presenting the spatial layouts, merchandise and events of each pop-up store according to the characteristics of each title and fan response.
[email protected] Min-kwon Jang Reporter