"Popular Seongsu-dong K-Dessert to Hit Convenience Stores"—GS25 Launches Limited-Edition HANJUNGSUN Glutinous Rice Cakes

[Financial News] GS25 is exclusively launching HANJUNGSUN Yogurt Chapssaltteok in partnership with K-dessert brand HANJUNGSUN and dessert manufacturer ROROMELO. The company is targeting demand from domestic and international customers by adapting the popular Seongsu-dong dessert into a frozen convenience-store product.
According to industry sources on the 3rd, the product is a convenience-store adaptation of HANJUNGSUN's signature yogurt chapssaltteok. Yogurt cream is filled inside the glutinous rice cake, allowing customers to enjoy different textures when it is frozen and after it has thawed.
HANJUNGSUN is a brand that has presented the traditional dessert chapssaltteok in a modern way. It has gained recognition around Seongsu-dong and has also become increasingly well known among foreign visitors to Korea.
Ahead of the official launch, 200 units each were offered for presale at stores in Gangnam and Incheon International Airport on the 28th of last month, for a total of 400 units. All of the prepared stock sold out early. Foreign customers also purchased the product at the Incheon International Airport event, according to the company.
GS25 plans to use the product to expand the K-dessert experience beyond tourist destinations and into convenience stores, while also responding to demand from international customers.
Lee Ha-rim, a product planner (MD) on GS25's dessert team, said, "This time, GS25 successfully established an exclusive industry collaboration with K-dessert brand HANJUNGSUN." Lee added, "We plan to continue collaborations that create differentiated experiences by effectively connecting the characteristics of product categories and brands."
[email protected] Kim Hyun-ji Reporter