"Super-Rare, Super-Convenient, Super-Fresh"—Lotte Department Store Begins Main Sales of 2026 Chuseok Gift Sets

[Financial News] Lotte Department Store will begin its main sales of 2026 Chuseok gift sets on the 4th, running the promotion through the 23rd.
According to Lotte Department Store on the 3rd, this year’s Chuseok gift sets focus on recipients’ preferences and changing lifestyles. All product categories, including meat, fruit, seafood and groceries, have been subdivided according to criteria such as “super-rare,” “super-convenient” and “super-fresh,” while the company has expanded its exclusive products. The number of gift-set items has increased by approximately 20% from last year, and total inventory has been prepared at an all-time high.
El Premier, the top-tier fresh-food gift line, has further strengthened its exclusivity in line with the trend toward making fine dining part of everyday life. The company has also expanded its “super-convenient curation” products, designed to reduce the burden of cooking and the difficulty of choosing. For gulbi, a popular seafood gift item, Lotte Department Store will introduce products combining pre-cooking with traditional fermented-sauce techniques for the first time in the industry. A “pork selection,” allowing customers to compare the flavors and textures of different pork breeds, will also be introduced for the first time this year.
The company is also expanding its “super-fresh premium” gifts, which emphasize freshness from the place of origin, and will introduce exclusive and first-of-their-kind products reflecting customer interests in health, art and climate. It has also prepared wine gifts created in collaboration with leading Korean artists. The “Primarkabi x Shim Moon-seop Art Special Edition” and the “L'Intemporelle x Lee Kang So Art Special Edition” will be sold exclusively by Lotte Department Store.
Lotte Department Store will also introduce an “AI thank-you card service” for the first time, allowing customers to send holiday greetings conveniently. After users select a design and recipient in the Lotte Department Store App, AI recommends a greeting suited to the situation.
Lotte Department Store has differentiated its gift sets every year based on customer purchase data to target demand for holiday gifts. During this year’s Lunar New Year gift-set sales, revenue from new customers increased by more than 50%. Revenue from the Chuseok advance reservation sales, which began on the 14th of last month, also rose by approximately 40% year on year.
Yang Seong-jin, head of Lotte Department Store’s fresh-food division, said, "We moved away from uniform Chuseok gifts by expanding gift categories and strengthening curation to reflect the trend toward increasingly diverse preferences, while also devoting considerable effort to service innovation." He added, "We will deliver an experience that exceeds expectations for both gift-givers and recipients."
[email protected] Jang Yu-ha Reporter