Coupang Play Surpasses 10 Million Users, Up 16% in One Month

[Financial News] Coupang Play’s monthly active users (MAU) surpassed 10 million for the first time. Its user base grew by more than 1.38 million in a single month, showing standout growth among major over-the-top (OTT) services.
According to Mobile Index on the 3rd, Coupang Play’s August MAU stood at 10,067,459, up 15.97%—or 1,386,510 users—from 8,680,949 in the previous month. This marked the first time Coupang Play’s monthly MAU exceeded 10 million.
Coupang Play posted the most notable growth among major OTT services. Netflix declined 0.74%, from 16,328,918 users in July to 16,207,518 in August, while TVING fell 4.08%, from 8,502,005 to 8,154,906.
Coupang Play attributed its growth to a broad lineup spanning original content, sports, and live entertainment.
In particular, the Coupang Play series “The Affair Was Just the Beginning” captured viewers’ attention. The show ranked first in Coupang Play’s overall popularity rankings for five consecutive weeks.
Sports content also helped attract users. Coupang Play presented major sporting events, including Lee Kang-in’s first match after his transfer, in 4K for the first time in South Korea. Live entertainment offerings, including a concert commemorating BigBang’s 20th debut anniversary, also drew viewers’ interest.

[email protected] Yoon Hong-jip Reporter