[New Book] The Main Consumers Are People in Their 60s

[Financial News] As South Korea enters a super-aged society, people in their 60s are emerging as a core customer group rather than a peripheral segment of the consumer market. The new book 'The Main Consumers Are People in Their 60s' examines what people in their 60s want and where they spend their money, drawing on cases from Japan's senior market.
The book analyzes the consumption patterns and lifestyle changes of people in their 60s based on the cases and insights of the Harumeku Group, which began as a media outlet for senior women before expanding into a community and online and offline stores. It incorporates the group's experience and data accumulated since 2014 by tracking the preferences and spending of senior women.
The book also covers the digitally transformed lifestyles of people in their 60s, as well as travel, hobbies, investment and economic activity after retirement. Rather than viewing seniors as a uniform group, it serves as a guide for companies seeking to design products and messages that reflect their changing roles as active consumers, investors and workers.

[email protected] Insuh Jang Reporter