Bdan Named 2026 Brand of the Year, Leading the Digital Real-World Asset Market

[Financial News] B-dan Gold announced on the 2nd that Bdan, the digital real-world asset trading platform of the Busan Digital Asset Exchange, was selected as the leading brand in the digital real-world asset exchange category at the 2026 Brand of the Year Awards. B-dan Gold operates the Bdan platform as a subsidiary of the Busan Digital Asset Exchange.
The Brand of the Year Awards is hosted by the Korea Consumer Forum. It selects leading brands in each field through a nationwide consumer vote that drew approximately 770,000 participants.
The company said Bdan was recognized for expanding public access to assets through a service that digitizes all real-world assets (RWA) for trading. It added that the platform has helped popularize the market through branding strategies and pioneered a new market.
Bdan supports the digital trading of eight commodities, including precious metals such as gold, silver, copper, platinum, palladium, nickel and tin, as well as coffee. The service is available through a mobile app 23 hours a day, 365 days a year, offering convenient and secure access. Its trading structure also minimizes various costs, including taxes and fees.
As of June, Bdan had surpassed approximately 1.24 million cumulative members and 2 trillion won in cumulative trading volume, rapidly expanding its foothold in the market.
Kim Sang-min, co-CEO of B-dan Gold, said, "Building on this recognition, we will continue to take on new challenges so that Bdan can grow into the leading digital real-world asset trading platform brand, where anyone can trade easily and safely."
[email protected] Reporter Kim Sang-min Reporter