Shinsegae Duty Free Opens Beauty of Joseon Experiential Pop-Up at Myeong-dong Branch

Shinsegae Duty Free is operating an experiential pop-up store with global K-beauty brand Beauty of Joseon at the pop-up zone on the 10th floor of its Myeong-dong branch in Seoul through the 30th. The pop-up was created for the Chuseok season by combining Beauty of Joseon’s identity as a traditional Korean herbal cosmetics brand with yut nori, a traditional Korean game, to offer domestic and international customers an experience of K-beauty and traditional culture. On the 2nd, a model experienced the Beauty of Joseon pop-up store at Shinsegae Duty Free’s Myeong-dong branch in Jung District, Seoul. Provided by Shinsegae Duty Free
[email protected] Hyunji Kim Reporter