"Expanding Creator Collaborations"... CJ OnStyle Launches Business-Matching Platform 'ONTNER'

[Financial News] CJ OnStyle has launched ONTNER, a business-matching platform that connects creators with brands, as it expands its creator-driven content commerce business. According to industry sources on the 2nd, CJ OnStyle will officially open ONTNER on the 8th. The platform's core function is to improve the fit between products and creators by analyzing creators' content characteristics, fan bases, and sales performance, then combining that data with product concepts and customer-demand data.
The expansion is being driven by the growth of creator collaborations. According to CJ OnStyle, the order value generated through creator collaborations rose 330% year on year in the first half of this year, growing to 4.3 times its size in one year. First-half order value alone surpassed the total for last year, while the number of collaborating creators increased 3.2 times and the number of collaborating brands grew 4.3 times over the same period.
CJ OnStyle currently collaborates with Deelisa, which has 800,000 followers; Kkasa-rim, a household-management expert with 22 years of experience; and Dada Sallim, a lifestyle creator.
ONTNER connects brands with a range of campaigns, including reward-link-based affiliate marketing, group buying, mobile live broadcasts, and advertising. After a match is made, CJ OnStyle supports the entire commerce operation, from product sourcing to content creation, sales, delivery, and customer service.
The company also plans to analyze audience responses to content, as well as product, customer, and order data accumulated during collaborations, to continuously identify high-performing combinations. Creators whose growth potential is confirmed will be developed into CJ OnStyle's proprietary commerce intellectual property (IP), such as 'Kkasa-log' and 'Deelisa-jeogin Siseon.'
Going forward, CJ OnStyle plans to strengthen collaboration between creators and brands through ONTNER and further develop ways to use the diverse data accumulated on the platform by combining it with artificial intelligence (AI).
A CJ OnStyle representative said, "The competitiveness of content commerce depends on who helps customers discover products through what kind of content and leads them all the way to purchase. We will develop creators into a new driving force for content commerce and build competitiveness in content commerce by connecting short-form content, mobile live commerce, and creators."
[email protected] Hyunji Kim Reporter