KleanNara's Ppoppomong Launches Three Stick Snacks Tailored to Cats' Tastes

[Financial News] Ppoppomong, KleanNara's pet care brand, is introducing three cat-only products under its pet food lineup, Healthy4Paw, called "Ppoppomong Balance Stick for Cats."
According to KleanNara on the 1st, the new products were formulated with a focus on digestive health, immunity, and urinary health, reflecting the health concerns of cat owners. They were developed as daily healthy snacks that combine taste and nutrition, taking cats' picky appetites into account.
Ppoppomong conducted a preliminary survey of 23 cat owners and included Berum postbiotics and seven strains of lactic acid bacteria for digestive health, colostrum protein powder and L-lysine for immunity, and D-mannose, cranberry, and N-acetylglucosamine for urinary health.
It also added three essential amino acids — Taurine, L-arginine, and Histidine — to reflect cats' nutritional needs, completing a differentiated nutritional formula. In particular, the products were designed with human-grade ingredients, addressing not only health concerns but also owners' demand for ingredient quality.
Taste was also tailored to cats' picky preferences. Salmon, tuna, and duck tenderloin flavors were selected to appeal to cats. In a preliminary palatability test involving 23 cats, the products recorded an 82% full-consumption rate. The stick format makes them easy to feed and suitable for daily snacking. For cats that mainly eat dry food, they can also serve as an additional nutritional supplement between meals.

[email protected] Kim Hyun-cheol Reporter