Shinhan Financial Group Marks 25th Anniversary... Jin Ok-dong Says It Will Leap Higher on Trust

[Financial News] "We must leap higher based on Shinhan’s firm trust and the competitiveness of every area that supports one another."
On the 1st, marking the 25th anniversary of Shinhan Financial Group, Chairman Jin said at an event held that day at the company’s headquarters in Jung District, Seoul, "Losing trust is the same as losing future growth opportunities."
At the event, attended by CEOs of Shinhan Financial Group affiliates and group employees, Jin presented 'trust' and 'business competitiveness' as core values for sustaining growth in a rapidly changing financial environment.
He particularly emphasized that "trust" is a prerequisite and decisive factor for moving on to the next step, adding that "no matter how the methods of finance change, financial companies are ultimately judged by customer trust."
Jin also said that in the era of artificial intelligence (AI), the object of trust will expand to AI agents that compare products and carry out investments and transactions on behalf of customers. He added that the key competitive edge going forward will depend not simply on how well AI is used, but on how well trustworthy AI is designed for customers.
He added that only when all areas — including internal controls, profitability, market position, customer base, organizational culture and AI transformation (AX) — support one another and fulfill their roles can Shinhan become truly sustainable.

[email protected] Seo Ji-yoon Reporter