Shinsegae International's 10MONTH Returns After 3 Years With Improved Quality

[Financial News] Shinsegae International Inc. is relaunching its fashion brand 10MONTH, which does not follow trends, for the first time in three years.
According to Shinsegae International Inc. on the 1st, the women's wear brand 10MONTH will launch on its own online mall, Shinsegae V, that day.
10MONTH began in 2020 as an online fashion brand, aiming for seasonless clothing that can be worn for 10 months of the year. Built around timeless designs and basic items, the brand was suspended in 2023 during a business restructuring.
Shinsegae International Inc. decided to relaunch the brand, taking into account customer requests for its return and the growing preference for clothes that can be worn for a long time.
The revived 10MONTH has further strengthened its design competitiveness, including comfort and lasting quality. By updating materials, silhouettes and details, and adding competitive price points, the brand aims to differentiate itself from fast fashion and premium labels.
The lineup centers on basic items such as outerwear, knitwear, T-shirts and pants, making them versatile enough for work, weekends and everyday wear.
To mark the launch, 10MONTH will operate a month-long pop-up store in Seongsu-dong, Seoul, starting on the 11th, and expand its offline presence with pop-ups at Shinsegae Department Store Gangnam Branch next month and Shinsegae Centum City Department Store in November.
A Shinsegae International Inc. official said, "10MONTH began with the goal of making clothes that gain value the longer they are worn, rather than clothes that disappear after one season." The official added, "We will continue to grow it into a brand people seek out in everyday life, rather than one consumed as a passing trend."
[email protected] Kang Myung-yeon Reporter