Drink, then water.. Pernod Ricard launches responsible drinking campaign

[Financial News] Pernod Ricard Korea is introducing its global premium responsible drinking campaign, "Split Drinks," in South Korea.
According to Pernod Ricard on the 1st, the campaign expands the group's global responsible drinking initiative, "Drink More Water," into a premium drinking experience.
Split Drinks is designed so consumers can naturally enjoy water while drinking. For example, it lets people experience cocktails and water together at a bar, making it easier to practice responsible drinking without pressure.
At the heart of the campaign is a dual-chamber design that divides one glass into two sections. One side holds a cocktail, while the other contains water, allowing the two drinks to be enjoyed together.
The design allows consumers to alternate naturally between cocktails and water, helping them maintain a premium cocktail experience while controlling their drinking pace and enjoying a more balanced drinking experience.
Moon Seon-young, Senior Managing Director at Pernod Ricard Korea, said, "Through a new approach that respects consumers' choices and experiences while helping them practice responsible drinking naturally, we will contribute to spreading a responsible drinking culture."

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