"Find Convenience Store Products with ChatGPT"... GS Retail Strengthens AI Shopping Service

[Financial News] GS Retail has introduced a conversational product search feature by linking its app, Our Neighborhood GS, with ChatGPT. The company said the move will allow users to search for convenience store and supermarket products, as well as check promotional information, using generative artificial intelligence (AI).
According to the industry on the 1st, GS Retail officially launched a dedicated plugin that connects Our Neighborhood GS with ChatGPT. When users enter a desired product or shopping scenario into ChatGPT, they can receive recommendations for items actually sold at GS25, GS The Fresh, and Wine25Plus.
Even without entering an exact product name, users can find related items by asking questions such as, "Recommend some chocolate milk." The service also provides promotional details, including 1+1 offers. Once a recommended product is selected, ChatGPT shows the same product detail page as Our Neighborhood GS, and users can also move to the app to browse related items.
GS Retail plans to expand the service so that users can check not only product information but also store locations, business hours, and additional services for GS25 and GS The Fresh on ChatGPT. The company aims to connect its 19,000 stores nationwide with AI services so that product searches can lead to actual store visits.
Jin-Hyuk Jeon, head of GS Retail's O4O division, said, "By linking the Our Neighborhood GS app with ChatGPT, we have built the foundation for an AI shopping service that helps customers easily and conveniently find the products they need." He added, "Beyond simple product recommendations, it will evolve into a next-generation AI shopping assistant that understands customers' shopping situations and even provides information on nearby stores."
[email protected] Kim Hyun-ji Reporter