G-STAR Expands Beyond Games, Teams Up with KREAM to Launch 'Special Pass'

[Financial News] The game exhibition 'G-STAR 2026' is expanding beyond gaming into fashion, mobility, webtoons, and more. Ahead of the main event in Busan this November, it will launch a 'Special Pass' in collaboration with the trading platform KREAM and unveil a Pangyo pop-up store featuring a Hyundai Motor sim racing experience zone.
The G-STAR Organizing Committee announced a new 'Special Pass' developed with KREAM on the 31st, ahead of the opening of 'G-STAR 2026,' and also released the ticket reservation schedule.
This year's G-STAR 2026 has set 'expansion beyond gaming' as its core vision. In addition to an exclusive collaboration with KREAM, it will present content created with companies from other industries, including mobility and webtoons, before the main event.
The first product to be released, the 'G-STAR 2026 Special Pass,' is a dedicated bundle package that includes a BTC admission ticket, a 'Yumi's Cells' collaboration key ring and promotional card, and a KREAM voucher. To mark the official launch of the Special Pass, the organizing committee will hold its first pop-up store for six days from September 1 to 6 at Iconic Square on the fourth floor of Hyundai Department Store Pangyo Branch. At the pop-up store, visitors can buy the KREAM-exclusive 'Special Pass' on site at an early-bird price of up to 33% off the regular price. It will cost 20,000 won for adults and 10,000 won for teenagers. A 'Hyundai Motor sim racing experience zone' will also be operated.
General BTC pre-reservations will begin on September 29 through the official G-STAR website. The event will operate on a 100% advance reservation basis, with prices unchanged from last year at 18,000 won for adults and 8,000 won for teenagers.
The G-STAR Organizing Committee said, "Starting with the September Pangyo pop-up store, including the Hyundai Motor sim racing experience zone, we will offer even more diverse attractions through the main event in Busan in November."
[email protected] Choi Hye-rim Reporter