INNOCEAN Worldwide Secures New U.S. Clients, Including Five Guys

[Financial News] INNOCEAN Worldwide is expanding its business by winning new non-affiliated clients in the United States.
According to the industry on the 31st, Canvas Worldwide, INNOCEAN Worldwide's U.S.-based media subsidiary, was recently selected as Five Guys' media agency in the United States. Five Guys is a global burger brand that launched in the United States in 1986.
Canvas will handle Five Guys' integrated media strategy, as well as media planning and buying, data analysis, and performance measurement. It was also selected as the media agency for the California State Lottery, which is operated by the State of California.
INNOCEAN Worldwide's U.S. unit has also brought in premium beauty tool brand Tweezerman as a new client and will provide generative engine optimization (GEO) services.
INNOCEAN Worldwide is consolidating its local offices into one location to strengthen synergies. Its U.S. unit, based in Huntington Beach, California, will move to a new creative campus in El Segundo, near Los Angeles International Airport. Canvas, which has headquarters offices in New York and Los Angeles, relocated its Los Angeles office from Playa Vista to El Segundo in July. Another local unit, David & Goliath, already has its headquarters in El Segundo. The area is home to a range of information technology and AdTech companies.
Jeon Il-soo, head of INNOCEAN Worldwide's global business division and Americas regional headquarters, said, "The media competitiveness we have built in the United States, along with our AI marketing capabilities, is being recognized locally." He added, "We will continue to strengthen our core business competitiveness and actively seek clients across a wide range of industries."
[email protected] Kang Myung-yeon Reporter