Gangwon State's 'Dawning Gangwon' Marks 30th Anniversary, Reinvents Itself as a Communication Platform

[Financial News, Chuncheon = Reporter Kim Gi-seop] Gangwon State's flagship promotional outlet, "Dawning Gangwon," has been transformed into a digital communication platform to mark its 30th anniversary.
According to Gangwon State Government on the 31st, it has begun a full-scale overhaul by publishing the autumn issue, the 155th edition of Dawning Gangwon, which serves as both an online and offline promotional medium. In addition to differentiating the print magazine, it has significantly expanded social media channels such as the web magazine, newsletter and YouTube.
The 155th issue is the first to be published since the launch of the Woo Sang-ho administration in the ninth term of local government, and its design reflects the slogan, "Making Gangwon special, making residents happy." It features special coverage of Geumhaksan in Cheorwon, Deokhangsan in Samcheok, Yeongnangho Lake and the pine-scented forest trail in Wonju's Ungok, all of which are ideal for walking, as well as the Sea Sky Trail in Goseong County's Songjiho, which is set to open on Sept. 5. It also includes an interview with Park Mi-ryeong, chair of the Gangwon State Residents' Association in Germany, on the occasion of the designation of the first Miners' Day as a legal memorial day, along with coverage of the youth village "Wasup Town" in Hongcheon County and a visit to Seonghwangnim in Wonju.
Its digital performance has been especially notable. The web magazine has been changed from a bimonthly to a monthly publication, and across all channels combined, including a newsletter with 15,324 subscribers and a mobile magazine with 16,022 subscribers, the total subscriber count has surpassed 95,000, while views have exceeded 1.94 million. The newly launched YouTube channel has also topped 520,000 cumulative views, broadening its reach among younger audiences.
The print edition has also diversified the way it communicates. The bimonthly magazine has been changed into a quarterly publication in Korean and English, while Japanese and Chinese versions are now offered as e-books to improve accessibility. Braille books for visually impaired readers have also been increased from three issues a year to four. In particular, the publication introduced handwritten reply postcards that reflect Generation Z's digilog and text-hib trends, drawing a positive response with more than 90 replies.
"Through the print overhaul and the expansion of digital media, we are further strengthening communication with residents," said Kim Young-ho, spokesperson for Gangwon State Government. "By the end of the year, we will expand resident-participation content, including reader submissions that revisit 30 years of memories, and further enhance our role as a bridge for communication."

[email protected] Kim Gi-seop Reporter