Ace Bed Targets High-End Demand at Lotte Department Store Main Branch with Dedicated ACE HERITZ Zone

[Financial News] Ace Bed will reopen its 8th-floor store at Lotte Department Store Main Branch to expand customer contact points in the Myeong-dong and Sogong-dong commercial district, where demand for premium products is strong.
According to Ace Bed on the 31st, the Lotte Department Store Main Branch store now includes a separate space where customers can examine the fabrics and interior materials used in its beds.
It has also expanded its hands-on area so visitors can lie down on and compare major bed lines such as Esther, Novella and Opimo 3, along with the premium mattress line Royal Ace.
A dedicated zone for the high-end brand ACE HERITZ has also been created. The top-tier Black mattress and the exclusive H-201 frame are on display together.
To mark the reopening, the company will offer benefits to customers who purchase Royal Ace and ACE HERITZ products. It will also run perks under the Ace Wedding Members program for couples preparing for marriage, along with a joint promotion with LG Electronics.
An Ace Bed official said, "Lotte Department Store Main Branch is an important base where we can meet customers looking for premium products in a key downtown Seoul commercial area," adding, "We hope this renewal will allow customers to choose a bed in a more refined space and enjoy greater satisfaction."
[email protected] Kim Hyun-cheol Reporter