Kyung Nam Pharm targets the 'outside-pharmacy' diet market, expands Olive Young listings for 'Kalo'

[Financial News] Kyung Nam Pharm is stepping up its push into the Health and Beauty (H&B) market with its diet health food brand Kalo. The company plans to expand its contact points with younger consumers through Olive Young's online and offline channels.
Kyung Nam Pharm announced on the 28th that it has launched the health functional food 'Kalo-Cut & Reset,' which combines body-fat reduction and improved bowel activity.
The new product contains Garcinia cambogia extract and Psyllium husk dietary fiber. It includes 750 mg of Hydroxycitric Acid and 6,000 mg of Psyllium husk dietary fiber, and was designed to help reduce body fat, support regular bowel movements, and improve blood cholesterol levels.
In particular, it is a zero-sugar product with 0 g of sugar per serving, and comes in a plum-flavored powder stick pouch. It can be mixed with water and consumed like a drink, making it convenient for consumers in their 20s and 30s who value ease of use.
In the market, attention is focused on Kyung Nam Pharm's move to expand Kalo's consumer reach into H&B channels with this new product. The company is expected to broaden brand awareness for its health functional food line among younger consumers through Olive Young, moving beyond its existing image centered on over-the-counter medicines.
An industry official said, "More consumers are looking for diet health foods that offer not only body-fat management but also multiple functions such as gut health, along with ease of intake," adding, "H&B channels are a distribution network well suited to raising awareness of new brands among younger consumers."
A Kyung Nam Pharm official said, "We reflected consumer demand for products that consider both body-fat management and regular bowel activity," adding, "We will strengthen Kalo's competitiveness with a product that makes it easy to manage health and weight."
Meanwhile, 'Kalo-Cut & Reset' is sold at Olive Young's online and offline stores as well as on Kyung Nam Pharm's official online mall.


[email protected] Kim Kyung-a Reporter