Shinsegae Simon Busan Premium Outlets Marks 13th Anniversary with 'Mega Sale Festa'

[Financial News] Shinsegae Simon Busan Premium Outlets is launching a large-scale event to celebrate its 13th anniversary. 
Shinsegae Simon said the Busan Premium Outlets will host the 'Mega Sale Festa' from Aug. 28 to Sept. 13, offering a range of shopping benefits at more than 200 tenant brands. 
Luxury brands including Max Mara, Armani, Herno and Versace will offer special-priced items and additional discounts. Popular sports and outdoor brands such as Nike, Adidas, New Balance, Skechers, Columbia Sportswear and NEPA will also provide extra discounts.
Children's brands such as Topten Kids and Benetton Kids, as well as golf brands including Descente Golf, Callaway Golf and Malbon Golf, will also join the event with special offers and additional discounts.
At the special event venue, family sales from popular brands including Barbour, The North Face, Tommy Hilfiger and Dunst will be held in relay fashion.
Limited-time anniversary specials have also been prepared. Items such as Armani sweatshirts, Fahrenheit jackets and Dynafit T-shirts will be sold at special prices every Friday through Sunday.
The event will also feature fireworks, pop-ups and other on-site content, along with promotional giveaways.  
During the event period, customers who spend at least 100,000 won on weekends and earn Shinsegae Point will receive a 5,000 won food and beverage coupon. Fireworks and other attractions will be offered at 7:30 p.m. on Aug. 29 and Sept. 5.
At South Plaza, the city and the Busan Design Promotion Agency will operate the 'Busan Brand Shop Pop-up Store' from Aug. 28 to 30. The space will feature a photo zone with the city's communication character Boogi, merchandise and distinctive products from local companies.
Starting Sept. 4, the outlet will also present family-friendly content, including a party-themed photo zone, a bubble show, busking performances and balloon giveaways from a clown.
A Shinsegae Simon official said, "We will continue to offer shopping benefits as well as a variety of content and pop-ups that take advantage of the outdoor space, providing customers with a differentiated shopping experience." 
[email protected] Kwon Byung-seok Reporter