JAJU targets demand for oral care with two toothpastes and a toothbrush

[Financial News] JAJU, the lifestyle brand of Shinsegae Casa, is expanding its oral care lineup.
According to JAJU on the 27th, it has launched two daily dental care toothpastes and a toothbrush that can be used by the whole family, from elementary school students upward.
JAJU Breath Care Toothpaste contains activated charcoal, green tea extract, and 1,000 ppm fluoride. It also uses xylitol, cypress oil, and peppermint oil.
JAJU Cavity Care Toothpaste is a high-fluoride product containing 1,450 ppm fluoride, along with sea salt, bamboo salt, and Himalayan salt. It also includes clove oil and spearmint oil.
The Firm Ultra-Fine Bristle Small-Head Toothbrush is designed with double ultra-fine bristles and a small head to help clean between teeth and reach the corners of the mouth.
Ahead of Chuseok, JAJU will sell oral care gift sets at offline stores and on its online mall.
[email protected] Kim Hyun-cheol Reporter