CU Teams Up with Daily Fashion News to Co-Plan SNS Content and Products

[Financial News] CU will join forces with the fashion magazine channel Daily Fashion News to launch social media content and collaborative products.
According to the industry on the 27th, CU and Daily Fashion News signed a strategic memorandum of understanding (MOU) on the 25th at BGF Retail Co., Ltd.'s headquarters in Gangnam-gu, Seoul. The signing ceremony was attended by Lee Eun-gwan, head of the CX division at BGF Retail Co., Ltd., Kang Byung-hak, head of the brand marketing team, and Lee Hye-young, CEO of Daily Fashion News, among others.
Daily Fashion News is a fashion magazine channel and content agency with more than 1 million followers. Through the agreement, the two companies plan to cooperate on promoting CU products through SNS content and launching collaborative products.
BGF Retail Co., Ltd. previously signed a K-pop marketing agreement with YG Plus in 2023 and expanded album sales by artists at some CU stores. In 2024, it continued cross-industry collaborations by working with Billboard Korea to launch a web variety show.
Lee Eun-gwan, head of the CX division at BGF Retail Co., Ltd., said, "We will continue to lead the industry through close trend analysis and a wide range of collaborations."

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