Magic, music and hands-on experiences all in one place... 'SONO Magic Art Festa' draws strong turnout

Sono International, part of SONO Trinity Group, said on the 27th that it successfully wrapped up the '2026 SONO Magic Art Festa,' which was held at eight Sono Hotels & Resorts properties nationwide during the summer vacation season.
The event ran from the 1st to the 23rd, taking place in sequence for three days at Sol Beach Samcheok, Sol Beach Namhae, Sol Beach Jindo Resort, Sono Calm Yeosu, Sono Calm Geoje, Sono Belle Byeonsan, Sono Belle Danyang and Sono Belle Cheongsong under the theme, 'A magical day with ever-changing performances and a variety of events.'
The venues were decorated around three themes, reflecting each region's character: 'emotional relaxation,' 'passionate festival' and 'wellness healing.'
During the day, family-friendly programs such as balloon art, close-up magic and a mission-based 'Magic Passport' stamp tour were offered. At night, 'SONO Magic Live' featured a mix of magic, musicals, popera, jazz, acoustic and percussion performances.
The 'SONO Star' audience participation stage was also held at Sol Beach Samcheok, Sol Beach Jindo Resort, Sono Calm Geoje and Sono Belle Byeonsan. In particular, Sol Beach Jindo Resort drew strong responses with a hands-on program that used Jindo Island's nature, cuisine and local resources as inspiration for making key rings and terrarium objects.
An official from Sono International said, "We were able to successfully conclude the event thanks to our customers' interest and enthusiastic response," adding, "We will continue to present diverse content that offers special enjoyment and memorable experiences beyond everyday life."
[email protected] Jeong Soon-min Reporter