Hyundai Department Store diversifies Chuseok corporate gifts, offering 119 items including massagers and keyboards

[Financial News] Hyundai Department Store will more than double its lineup of lifestyle gift sets for this year's Chuseok holiday to meet changing demand from corporate customers.
According to Hyundai Department Store on the 27th, it will introduce 119 lifestyle gift sets for Chuseok this year. The move reflects growing demand for practical, taste-oriented gifts instead of traditional holiday items, as more young employees join companies.
The lineup has been expanded to include living goods, health care, digital products and home decor. Representative items include calf massagers, mechanical keyboards, decorative clocks, towel sets and diffusers.
Household goods were also curated around products with distinctive designs and packaging. The company will sell a BREON POP toothbrush and toothpaste set with a pop-art design, a Toosty toothpaste set with unusual flavors such as mint chocolate and lemon sorbet, and a Cath Kidston body care set featuring a British vintage design.
Preorders for the Chuseok gift sets will run through next month’s 3rd, with general sales beginning on the 4th.
Jeon Gyu-beom, head of The Hyundai Gift Team at Hyundai Department Store, said, "Recently, demand has been rising among corporate customers for products that are differentiated from existing holiday gifts and take employees' generations and tastes into account." He added, "While maintaining the competitiveness of traditional bestsellers such as Korean beef and fruit, we will continue to discover new products in the lifestyle category and respond quickly to changing corporate gift demand."

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