"Most Trusted by Consumers" Hoengseong Hanwoo Keeps Top Brand Title for 19th Straight Year

[Financial News, Hoengseong = Kim Gi-seop] Premium Hoengseong Hanwoo has once again been recognized as the Hanwoo brand consumers trust most.
According to Hoengseong County on the 27th, Hoengseong Hanwoo won the grand prize in the local specialty Hanwoo category at the 2026 Korea Consumer Trust Representative Brand Awards, held that day at Novotel Ambassador Seoul Dongdaemun Hotels & Residences in Seoul. With this, Hoengseong Hanwoo has set a remarkable record of winning the top prize for 19 consecutive years since its first award in 2008. The ceremony was hosted by the Korea Brand Management Association.
The award honors representative brands in each category that have earned strong consumer trust through steady quality innovation and rigorous brand management, even as market conditions change rapidly. Winners are selected through direct consumer surveys conducted by the association's Research Division and a final review by a panel of brand experts.
Under the Fourth Five-Year Basic Plan for Hoengseong Hanwoo Development (2025-2029), Hoengseong County has set a vision of "environmentally friendly, high-quality Hoengseong Hanwoo leading the future." To achieve that, it is pursuing four strategic goals: providing safe food for the public, strengthening the competitiveness of the Hanwoo industry, fostering a sustainable Hanwoo sector, and raising income for Hanwoo farmers. It is also incorporating Environmental, Social, and Governance (ESG) values to build a livestock ecosystem that grows alongside a carbon-neutral livestock environment and to develop Hoengseong into an eco-friendly livestock county with governance based on trust and communication.
Hwang Won-gyu, head of the county's livestock division, said, "The dedication of livestock farmers who worked quietly and the consumers who continued to choose Hoengseong Hanwoo made 19 consecutive years of top honors possible." He added, "We will strengthen the cultural storytelling of Hoengseong Hanwoo in connection with the 9th popularly elected administration's key project of ushering in an era of 5 million tourists in Hoengseong. Centered on the Hoengseong Korean Beef Festival, we will leap forward as the nation's leading gourmet tourism hub for Hanwoo."
[email protected] Kim Gi-seop Reporter