LX Hausys Says This Fall's Interior Keyword Is 'Discovering Your Taste'

[Financial News] "This fall, a trend will spread in which people decorate their spaces by combining the colors, textures, materials and designs of kitchen countertops and storage furniture according to their personal tastes."
LX Hausys has presented 'Discovering Your Taste' as its interior keyword for this fall. In response to rising demand for interior remodeling driven by moves and weddings, the company has begun promoting its customizable interior remodeling services.
According to the industry on the 27th, LX Hausys has launched an SNS video campaign to promote its customizable interior remodeling services to consumers preparing for fall home interiors. The video campaign, released on Instagram on the 26th, shows how colors, materials and patterns, key elements of interior design, can be chosen and combined according to personal taste to create a variety of spaces.
LX Hausys plans to target the Business-to-Consumer (B2C) interior market this fall with 'Discovering Your Taste' as its marketing slogan. The theme reflects a housing trend in which people prefer spaces connected by a single sense of taste rather than selecting walls, floors, windows, kitchen furniture and storage furniture as separate products.
An LX Hausys official said, "In the past, many people generally pursued safe interiors centered on popular colors or designs. Now, more consumers want to reflect their own tastes in every detail, including product color combinations, materials, textures and finishes, and we will aim to meet that demand."
LX Hausys has selected branding expert Noh Hee-young, CEO of Hino Consulting Firm, as the first brand ambassador for the 'Discovering Your Taste' theme. On the same day, the two sides released a video on Noh Hee-young's YouTube channel showing the process of remodeling an apartment and the completed space under the theme of 'Discovering Your Taste.'
In particular, a separate space themed around 'Discovering Your Taste' will be set up in September at the LX Z:IN flagship showroom in Gangnam-gu, Seoul. Visitors will be able to experience spaces full of 'Discovering Your Taste,' including a kitchen, living room, entrance, laundry room, dressing room and bathroom, all designed with the company's brand ambassador.
An LX Hausys official added, "Even when living in apartments with the same floor plan, more consumers are now trying to create spaces that suit their own tastes. We will continue to introduce a variety of interior products and experiential spaces that allow people to express their own style."
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