Gmarket Picks Lee Sung-min as Model for Chuseok 'Big Sale' Ad Campaign

[Financial News] Gmarket has selected actor Lee Sung-min as the model for its advertising campaign ahead of the Chuseok mega discount event, the '2026 Chuseok Big Sale.'
According to Gmarket on the 27th, Lee will appear as the character Jin Yang-cheol, whom he played in the drama Reborn Rich, to introduce the main benefits of the Big Sale. The ad videos will be released sequentially from the 29th through Gmarket's official YouTube channel and other platforms.
The Big Sale will run for about three weeks, from the 31st through the 22nd of next month. It starts about 10 days earlier than last year's Chuseok event.
The number of special-price items offered during the event will be about three times larger than in the previous holiday promotion, the 'Lunar New Year Big Sale.' Gmarket also plans to air about 1,000 special broadcasts through its in-house live commerce channel, G Live, and Shorts Deal.

[email protected] Lee Jeong-hwa Reporter