Hamburger Domino's Raises Prices... No Brand Burger Increases Prices by an Average of 2.5%

5% starting on the 28th.
According to industry sources on the 27th, No Brand Burger is increasing the selling prices of burgers and some side menus.
Following this price adjustment, 22 types of single burgers and sets will increase by 100 to 400 won. Among the 34 types of side menus, some items will increase by 100 to 200 won, while the remaining 28 types will maintain their existing prices.
In particular, No Brand Burger maintained the prices of its three signature menu items—'Amazing Double', 'Amazing Double Cheese', and 'Amazing Double Salsa'—in the 4,000 won range for single items and the 6,000 won range for sets even after the adjustment. The 'Super Amazing Bulgogi' also maintains the lowest price in the industry at 2,700 won for a single item following the adjustment.
No Brand Burger has been absorbing the burden of rising costs internally as much as possible by strengthening raw material purchasing competitiveness and improving operational efficiency. In this price adjustment, the company considered both the burden on consumers and the stable operating conditions for franchisees, and plans to continue its efforts to lower price burdens through cost reduction and operational efficiency.
A No Brand Burger official stated, "Amidst continuous cost increases, we minimized the scope of the price adjustment by considering both the burden on customers and the stable operating conditions for franchisees," adding, "We will continue to strive to ensure customers can enjoy No Brand Burger without burden by strengthening raw material purchasing competitiveness and improving operational efficiency.
" Meanwhile, price hikes are continuing in the burger industry. McDonald's Korea raised the prices of 35 menu items, including the 'Big Mac,' by 100 to 400 won last February. 8% starting last March, and KFC also raised the prices of 23 items, including chicken and burgers. 9% last May.
[email protected] Park Kyung-ho Reporter