Lotteria to Host Unusual Running Festival, 'Ria's Full Belly Run,' at Children's Grand Park

[Financial News] Lotteria will host the running festival '2026 Ria's Full Belly Run' at Seoul Children's Grand Park on October 4, featuring a 5-kilometer burger-shaped course.
According to the industry on the 27th, Lotteria will hold the running festival '2026 Ria's Full Belly Run' on a giant burger track at Seoul Children's Grand Park. The event will take place on a 5-kilometer burger-shaped course set up inside the park. It was planned as part of Lotteria's My Burger Mate campaign.
Participants will run in groups based on one of 12 types identified through a burger personality test. On site, the event will feature a variety of programs, including 'Baebulista,' which selects participants dressed for the Baebul Run dress code, a surprise appearance by 'Gamttuman,' and photo zones. YouTuber Tongdak Angel is expected to join as a special running mate.
Tickets will go on sale next month on the 1st at 2 p.m. through the Lotte Eats app, with 2,000 people selected on a first-come, first-served basis over three days. Anyone aged 19 or older can participate.
All participants will receive a race kit called the 'Already Full Belly Run Pack,' which includes a T-shirt, apron bandana, and bib number. Those who complete the 5-kilometer course will also receive an additional finishers' kit called the 'Baeburu Bag,' which includes a backpack, a finisher's medal, and products sponsored by LOTTE GRS partners. After the run, a lucky draw will offer prizes such as a one-year voucher for Lotteria burgers and hotel dining coupons.
A LOTTE GRS official said, "This event was designed so that Lotteria can become customers' burger mate and help them enjoy a fun and cheerful run." The official added, "We hope this differentiated running event will create unforgettable memories this fall."


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