Shinsegae International's STUDIO TOMBOY Names Ateez's Wooyoung as Ambassador

[Financial News] STUDIO TOMBOY, the fashion brand operated by Shinsegae International Inc., has named Wooyoung, a member of the group Ateez, as its first global ambassador this month.
According to Shinsegae International Inc. on the 27th, STUDIO TOMBOY plans to leverage the global influence of K-pop idols to strengthen its overseas business expansion.
The appointment follows the success of a campaign carried out with Wooyoung this summer. Items he wore sold out early, and his everyday fashion also drew attention. Sales of the brand's key summer products rose 320% from a year earlier.
Through a long-term collaboration with Wooyoung, STUDIO TOMBOY plans to further strengthen the competitiveness of its menswear line in South Korea and abroad.
Wooyoung will begin his ambassador activities with the 2026 fall-winter campaign.
A STUDIO TOMBOY official said, "As K-fashion is drawing global attention, this is an opportunity to showcase the brand's heritage and distinctive design. We will now begin expanding the brand's influence in earnest."
[email protected] Kang Myung-yeon Reporter