Kia to Give Sportage, Sorento and Carnival a Black Look, Launches Updated Models at the Same Time

[Financial News] Kia will launch the Sportage, Sorento and Carnival Black Edition, along with updated models, on the 27th and begin full-scale sales.
The Black Edition is a special trim based on the top Signature trim of Kia's three flagship RV models. It adds exclusive design elements and digital content. The package was created to reflect customers who want proven product appeal with a tougher, more premium design.
Inside, the Black Edition uses a black color scheme and exclusive design details such as headrest emblems and a black suede headliner to create a more luxurious atmosphere. It also offers a Black Edition-only display theme for free through the Kia Connect Store, further differentiating the digital experience. On the outside, dark metal and glossy black materials, along with newly designed exclusive wheels, give the models a stronger presence than the existing versions.
Updated models that reflect customer preferences, the 2027 Kia Sportage, 2027 Kia Sorento and 2027 Kia Carnival, will also be released on the same day. The 2027 Kia Sportage comes with a 12.3-inch navigation system, highway driving assist and navigation-based smart cruise control as standard across all trims. The Noblesse trim also adds rear cross-traffic collision avoidance assist and an electronic child lock to improve safety and convenience.
The 2027 Kia Sorento adds new 100W USB Type-C ports to the front console and the side of the seatbacks. The hybrid Signature and X-Line trims now come standard with 19-inch wheels. The 2027 Kia Carnival makes LED rear combination lamps standard across all trims and adds 100W USB Type-C ports for the first, second and third rows.
Prices vary by trim and powertrain. The 2027 Kia Sportage is priced at 29.44 million won to 36.22 million won for the 1.6-liter gasoline turbo, 30.09 million won to 36.87 million won for the 2.0-liter LPi, and 34.36 million won to 41.03 million won for the hybrid model after tax benefits. The Black Edition costs 35.87 million won for the gasoline turbo and 40.68 million won for the hybrid.
The 2027 Kia Sorento is priced at 36.41 million won to 43.41 million won for the 2.5-liter gasoline turbo and 39.63 million won to 46.70 million won for the 2WD hybrid after tax benefits. The Black Edition costs 44.41 million won for the gasoline turbo and 48.95 million won for the 2WD hybrid. The tax-benefit price for the Black Edition hybrid will be announced later.
The 2027 Kia Carnival 9-seater is priced at 36.86 million won to 45.32 million won for the 3.5-liter gasoline model and 41.41 million won to 49.87 million won for the 1.6-liter turbo hybrid. The Black Edition is priced at 45.92 million won and 50.47 million won, respectively. The 7-seater is priced at 43.82 million won to 47.91 million won for the 3.5-liter gasoline model and 48.32 million won to 52.41 million won for the hybrid, while the Black Edition costs 48.51 million won and 53.01 million won, respectively, based on a 5% individual consumption tax.
Marketing efforts have also been prepared in a variety of ways. Under the theme of "RVs that fit a new life," Kia will run an advertising campaign featuring narration by singer Kim Chang-wan. It will also collaborate with global K-pop artists Hearts2Hearts to release a song, music video and commercial film on September 9. From September 10 to 13, Kia will hold a pop-up event at Kia Unplugged Ground Seongsu in Seoul, combining a Black Edition exhibition with Hearts2Hearts collaboration content.
Purchase benefits are also available. Customers who sign contracts by September and take delivery within this year will receive Kia Shop purchase coupons worth up to 500,000 won, at 100,000 won per minor child, while customers who take delivery of the Black Edition by October will receive an additional 50,000 won Kia Shop purchase coupon.
A Kia official said, "The Sportage, Sorento and Carnival are key models that represent Kia's domestic RV market," adding, "Through the Black Edition, which reflects customers' diverse lifestyles and tastes, and the updated models with improved product appeal, we will further strengthen our leadership in the RV market."
[email protected] Kim Dong-chan Reporter