"The Best Bakery in New York"... Paris Baguette, Praised by Japanese Media as Hur Young-in's Success Story
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- 2026-08-27 10:42:15
- Updated
- 2026-08-27 10:42:15

[Financial News] Paris Baguette has drawn media attention in the United States as a global bakery brand that has become part of everyday life for local consumers in New York.
According to Paris Baguette on the 27th, TV Asahi recently highlighted the bakery's popularity in New York and its global growth in an article titled, "Long lines in New York! The taste of France born in Korea, from a handcart to more than 3,000 stores worldwide, the secret to success learned from a bakery." The report described the morning scene at a Paris Baguette store one block from the New York bureau and called it "a bakery with lines every morning." It also noted that "Paris Baguette rose to the No. 1 market share in Korea's bakery industry in less than 10 years," while detailing the company's founding under the late SPC Group honorary chairman Hur Chang-sung and its growth under Chairman Hur Young-in.
The report cited quality and systems as the reasons Paris Baguette was able to grow into a global bakery chain. It also praised the company's frozen production and delivery system, which allows any store around the world to consistently deliver the taste and quality of freshly baked bread without skilled bakers.
In particular, it said that in countries like the United States, where skilled labor is hard to secure and labor costs are high, the model of supplying stores with frozen dough that is first produced at factories and then baked on-site to finish the products is a major strength in delivering stable quality.
The report went on to say, "A Korean bakery bearing the name 'Paris' draws lines in New York and attracts visitors of many different ethnic backgrounds. Paris Baguette is currently the tastiest bakery in New York."
[email protected] Kim Seo-yeon Reporter