K-Kids Is Also Drawing Interest... Foreign Sales Rise at 29CM's 29CM KIDS Seongsu

[Financial News] 29CM's kids select shop, 29CM KIDS Seongsu, operated by MUSINSA, is emerging as a new shopping destination for foreign tourists.
According to 29CM on the 26th, foreign customers accounted for more than 65% of sales at 29CM KIDS Seongsu from the 1st to the 24th.
That was 4.8 times higher than during the same period last September, shortly after the store opened. The increase appears to reflect growing interest from overseas visitors in domestic kids brands.
29CM KIDS Seongsu introduces kids fashion and accessories brands aimed at young parents in Korea. More than 90% of the brands that took part in 12 pop-up events over the past year have been online-based. Kids brand Mongdada launched new products simultaneously at 29CM KIDS Seongsu and on the 29CM app last August, generating more than 150 million won in sales over two weeks.
More recently, it has also taken on a larger role as an offline bridge connecting domestic kids brands with global customers. To mark its first anniversary, 29CM KIDS Seongsu is holding events including lucky box promotions. A 29CM official said, "29CM KIDS Seongsu is establishing itself as a select shop where overseas tourists can discover new K-kids brands," adding, "We will continue to provide shopping experiences tailored to a wide range of customers."
[email protected] Kang Myeong-yeon Reporter