"Targeting the Busan grocery market"... Lotte Mart Zeta launches smart center opening promotion

[Financial News] Lotte Mart's online shopping platform, Lotte Mart Zeta, is launching a promotion to mark the opening of its Busan Zeta Smart Center for customers in Busan, Gimhae, Changwon, Tongyeong, Jinju, Geoje and other delivery areas.
On the 26th, Lotte Mart said that from the 27th through the 16th of next month, first-time Zeta customers will receive discount coupons and a "Zeta Pass three-month free delivery coupon." During the same period, customers who place orders above a certain amount will be entered into a drawing for two cups of Angel-in-us coffee.
On the 28th, the company will hold "Zeta Match Day" with the Lotte Giants at Sajik Baseball Stadium in Busan. Before the game, it will run a roulette event and giveaway for Zeta members, while customers with purchase history will receive Lotte Giants uniforms, headbands and caps, depending on how much they spend that day.
The company will also introduce Busan-exclusive products for the Zeta Smart Center, including health functional foods.
Choi Ji-young, head of online marketing at FRESH 365 and the Supermarket Division, said, "We prepared this promotion so that even customers using online shopping for the first time can easily experience Lotte Mart Zeta's delivery service and various benefits." She added, "Through a range of local marketing campaigns that connect online and offline channels, we will continue expanding our contact points with customers in the Busan area."

[email protected] Kim Hyun-ji Reporter