S-Oil Corporation Wins Excellence Award at Public PR Awards for Second Straight Year, Recognized for Environmental Value of 'Good Loves'

[Financial News] S-Oil Corporation has won recognition in the public relations field for two consecutive years with an eco-friendly campaign that encourages people to reuse unused gloves from home as reusable fueling gloves.
On the 25th, S-Oil Corporation said it received an Excellence Award in the private company category at the 2026 Korea Public PR Awards, hosted by the Korean Association of Advertising and Public Relations (KADPR). The awards honor government bodies, public institutions and private companies that have helped spread public value through PR activities.
The company said its "My Own Fueling Gloves, Good Loves campaign" received high marks in this year's competition.
The Good Loves campaign was designed to encourage people to use unused work gloves, rubber gloves and leather gloves left at home as reusable fueling gloves. It also aimed to reduce single-use items at self-service gas stations while making it easy for consumers to take part in environmental protection in their daily lives.
In particular, S-Oil Corporation used a 3D glove character and playful storytelling to deliver the message that "any glove can become my own fueling glove." The campaign was praised for turning an environmental theme that could feel heavy into content that consumers could easily embrace and join voluntarily.
The campaign video, released in September last year, was introduced through social media platforms such as S-Oil Corporation's YouTube and Instagram accounts. It linked environmental protection to small everyday actions by reducing the use of disposable items and reusing things that are not used at home.
This is not the first environmental campaign by S-Oil Corporation to use fueling gloves. In 2024, the company collected disposable plastic gloves discarded after use at self-service gas stations, upcycled them and produced and distributed reusable fueling gloves.
That campaign also won an Excellence Award in the private company category at the 2025 Korea Public PR Awards. As a result, S-Oil Corporation has received the same award in the same category for two years in a row for its eco-friendly campaigns using fueling gloves.
An S-Oil Corporation official said, "This award is the result of recognition for the sincerity and social value of the Good Loves campaign." The official added, "We will continue to raise awareness about the use of disposable items and expand the value of environmental protection through a range of activities that allow more consumers to participate in an enjoyable way."
[email protected] Reporter Lee Dong-hyeok Reporter