CJ ENM's 'Power of IP' Drives Q2 Operating Profit to 33.4 Billion Won, Up 16.9% from a Year Earlier

[Financial News] CJ ENM posted consolidated revenue of 1.2033 trillion won and operating profit of 33.4 billion won in the second quarter of this year. The media platform division returned to profit, while the company also appears to have succeeded in expanding value-added businesses built around its core content intellectual property (IP).
On the 6th, CJ ENM said second-quarter revenue fell 8.3% from a year earlier, but operating profit rose 16.9%.
The entertainment business continued to improve profitability, driven by the competitiveness of its content IP and the expansion of its platform footprint.
The commerce business strengthened app competitiveness through short-form content and accelerated growth in mobile live commerce (MLC), lifting both scale and profitability.

Revenue in the media platform division rose 19% from a year earlier to 380 billion won, while operating profit reached 11 billion won, marking a return to the black. The improvement was driven by expanded brand zones through global partnerships and the success of KBO and original content. However, TV advertising revenue fell 20.9% as ad demand shifted toward mega-events such as the World Cup and overall demand weakened.
The film and drama division recorded revenue of 190.2 billion won and an operating loss of 10.5 billion won.
The company secured a stable global distribution base through individual sales to overseas local platforms.
The music division posted revenue of 230.2 billion won and operating profit of 10.9 billion won.

Commerce revenue came to 402.8 billion won, up 4.4% from a year earlier, while operating profit increased 21.2% to 26 billion won. CJ ENM actively distributed short-form content edited from live broadcasts to external channels such as YouTube, Instagram, and TikTok, and expanded app traffic by incorporating KBO and fandom IP content into commerce. As a result, mobile live commerce (MLC) transaction volume jumped 161.3% from a year earlier. New app installations rose 25.6%, and monthly active users increased 10.5%.
The company said this reinforced a virtuous cycle in which customers who discover content on external channels move to the app and then go on to purchase products, expanding both its customer base and conversion rates.
On the product side, growth was led by the expansion of premium travel and infant and children’s categories, while the company also strengthened its lineup of health functional foods and premium beauty products.
[email protected] Jang Min-kwon Reporter