"Korea Adapts Fast to AI... Unity Supports Entire Game Lifecycle" [Interview]

Regardless of scale, game developers with good ideas, content, and planning will have a higher chance of success. " In an interview with this publication on the 30th, Song Min-seok, CEO of Unity Korea, stated that the advancement of Generative Artificial Intelligence (AI) is changing the competitive landscape of game development organizations and the industry.
With the development of AI technology drastically reducing the manpower and capital required for game production, the assessment is that the rapid technological adaptability and creativity of Korean developers can serve as a competitive edge in the AI ​​era. However, he viewed the opinion that AI technology could replace human jobs negatively.
CEO Song said, "There are still areas where human intervention is essential, such as when AI-generated results require final touches," adding, "We will gradually see an increase in cases where AI organically collaborates to become the creator. " In particular, he analyzed that the fact that AI technology is narrowing the gap stemming from the size of game companies is creating a favorable environment for the Korean game industry.
The explanation is that while global companies possessing large manpower and capital had a relative advantage in the past, the Korean game industry possesses sufficient competitiveness as AI makes technological adaptability and content ideas more important. CEO Song stated, "Korean developers have a strong will and adaptability toward new technologies and are early adopters who approach them quickly.
" He added, "From Unity's perspective, Korean developers are a very important community because when new features are released, they use them the fastest globally, utilize them creatively, share usage methods, and actively provide feedback. " It is said that Seoul was selected as the first venue for this year's Unity Global Conference because Unity highly valued the creativity and passion of the Korean market.
At the recently held 'Unite Seoul 2026,' the roadmap for Unity 7, a next-generation production platform, was unveiled for the first time worldwide. Unity is driving a transformation into a platform that supports the entire game development process to align with the AI ​​era.
The explanation is that while the editor was previously at the center of development, the company aims to become an open platform where external AI agents and various tools can collaborate organically. CEO Song emphasized, "Unity is an unrivaled platform that supports the entire lifecycle of a game, including development, deployment, and growth.
" Currently, the company holds an overwhelming market share, with over 70% of the world's top 1,000 mobile games being built using Unity. Based on the data secured from this, Unity plans to continuously expand its AI growth platform, which integrates and analyzes user behavior, advertiser intent, and game characteristics.
Furthermore, Unity's real-time 3D technology is being actively adopted across Korea's core industries, extending beyond gaming to manufacturing, shipbuilding, automotive, logistics, and advanced research.
[email protected] Ju Won-gyu Reporter