Park Jin-young Also Sees 100 Billion Won Evaporate as JYP Stock Is Cut in Half... Retail Investors Left in Tears

[Financial News] Singer Park Jin-young once urged investors to buy JYP Entertainment shares, but the stock has since fallen sharply. Despite his remarks at the time emphasizing medium- to long-term investment, the share price has dropped to the 40,000 won range.
Park Jin-young, the largest shareholder of JYP Entertainment and chief operating officer (COO), appeared on the YouTube channel Syuka World on Nov. 19, 2023. He said at the time, "This is the timing. If you really have spare cash, I would definitely buy our company’s stock" and "Do not look at one year ahead. Buy it with three years or five years in mind."
His comments were interpreted as meaning that the stock decline should be seen not as a short-term setback, but as a medium- to long-term buying opportunity.
However, investors who bought JYP Entertainment shares based on Park Jin-young’s remarks are now facing heavy losses. Nearly three years later, the stock price has fallen even further than it was then, cutting roughly in half.
JYP Entertainment shares once traded above 140,000 won, but were in the 90,000 won range when Park made his remarks. They later slid to the 40,000 won range, closing at 46,650 won on the 16th. During that period, the value of Park’s stake is estimated to have fallen by more than 100 billion won.
After those remarks, Park bought 5 billion won worth of company shares on the open market. The purchase raised his stake from 15.22% to 15.37%, but the sharp drop in the stock price left him with unrealized losses worth hundreds of billions of won.
At the time, Park stressed, "I am saying to buy it with three years or five years in mind, not one year ahead." But anyone who bought shares based on that advice is now sitting on steep losses.
Right after his comments, JYP Entertainment shares briefly rose as news broke that Stray Kids had reached No. 1 on the Billboard chart. Market watchers at the time said Park’s strong buy recommendation also had some impact on the stock.

However, the weakness in entertainment stocks was not limited to JYP Entertainment. The combined market capitalization of major entertainment firms has shrunk by more than 8 trillion won. Shares of HYBE, SM, and YG Entertainment have also fallen by about 40% from the start of the year. That stands in contrast to the KOSPI’s 61.9% gain over the same period. The decline was also steeper than the KOSDAQ Index’s fall of 14.4%.

hsg@fnnews.com Han Seung-gon Reporter